Craig McQueen, who previously served as Sales Director at Lightware UK, has been appointed as Director of Enterprise Sales for the EMEA region at Lightware Headquarters. In his new role, McQueen will focus on managing relationships with Enterprise clients in the EMEA region, developing Lightware’s business through direct end-user engagement, promoting the Enterprise Partner Program, supporting local sales teams with large local or multiregional projects involving Enterprise customers, and overseeing the successful deployment of large-scale projects across different regions.
McQueen will continue to oversee key end-users and Enterprise relationships managed from the UK. The UK team will still involve him in cases where their dealers work with large Enterprise clients or significant local projects, which may include visits to Lightware’s London Experience Centre or proof-of-concept requirements. Additionally, he will focus on developing new relationships with Enterprise end-users, aiming to establish Lightware as a global standard.
McQueen joins Michael "Moose" Adams, who has held the position of Director of Enterprise Sales for the US region since April 2023. Adams brings a wealth of experience and has been spearheading efforts to expand Lightware’s presence and relationships within the American market. His proven track record in driving sales growth and building strong client relationships, has been invaluable as Lightware continues to expand its footprint in the US.
Additionally, Péter Vida steps into the role of Enterprise Sales Manager. Vida will provide essential support to Lightware’s regional sales teams and Enterprise Team with Enterprise Partner projects. He will support global rollouts for Enterprise customers and serve as a liaison between Lightware’s regional offices and HQ departments.
The new Enterprise team will play a pivotal role in strengthening Lightware's global reach,ensuring the company continues to deliver innovative solutions to its Enterprise clients worldwide.
Craig McQueen expressed his enthusiasm about the new role, stating, I am excited to lead Lightware's Enterprise Sales efforts across EMEA during this period of significant growth and innovation.
Siegfried Hermann emphasised the strategic importance of these appointments, saying, These changes underscore our commitment to enhancing our Enterprise capabilities globally, enabling us to deliver exceptional value and service to our clients.
