With an extensive background spanning over two decades in the AV industry, he joins Lightware following a highly successful career with other leading brands in the AV industry — including AMX, Extron, and Biamp. With roles as Regional Sales Manager and Business Development Manager, he fostered direct partnerships with system integrators, clients, and consultants across priority Asian markets such as China, Taiwan, Hong Kong, Korea, and Macau, solidifying his stature as a leader in the field.
I firmly believe that my vast industry knowledge and expertise will be instrumental in driving Lightware's growth and success in the Greater China region,” he comments. “I am excited to contribute to the company's vision and look forward to leading our team towards achieving new milestones and expanding our presence in this dynamic market.
We are delighted to have Sam onboard as we continue to expand into China and the surrounding territories,” comments Tamás Rapcsák - Global Sales Director at Lightware. “It is a demanding market with many complexities, and we believe his twenty years of experience at the top of the AV industry in the region will give us the firm footing we need to continue to pursue our growth plans.
吴炳森（Sam Ng)被任命为Lightware Visual Engineering大中华区的新任区域总监。在他的新职位上，Sam将监督该公司在中国內地、台湾地区、香港和澳门的业务拓展，并确保公司在该地区继续保持稳定和长远的增长。
Lightware全球销售总监Tamás Rapcsák评论道：“我们很高兴有Sam加入我们，因为我们正努力扩大在大中华区的业务。这是一个充满复杂性的市场，我们相信他在该地区音视频行业20年的经验将为我们提供坚实的基础，以继续推进我们的增长计划。”
Sam加入Lightware之前，在AV行业的其他领先品牌，包括AMX、Extron和Biamp，拥有丰富的背景。在区域销售经理和业务发展经理的职位上，他与系统集成商、客户和顾问建立了直接而紧密的合作关系，并覆盖了亚洲重点市场。
Sam评论道：“我坚信我累积的行业知识和经验将对推动Lightware在大中华区的增长和成功起到重要作用。我很兴奋为公司的愿景做出贡献，并期待带领团队实现新的里程碑，扩大我们在这个充满活力的市场的影响力。”
