“Who lives in a pineapple under the sea?” is not a question usually posed at the cricket, but when Spongebob Squarepants turned 20, Nickelodeon teamed up with sports agency TLA Worldwide to celebrate his birthday at the now-iconic Big Bash League New Year’s Eve fixture at Adelaide Oval.
"Lightware have really nailed it with UBEX”
Video and content gurus Campfire Content put together a spectacular video programme that sent the beloved children’s character in to bat and bowl, in a massive, immersive show that completely took over Adelaide Oval just seven minutes after the game concluded.
We managed to purchase the first units of UBEX in Australia, and I’m totally thrilled with their performance. It’s become clear to our team that they’re a product that you have to own if you’re serious about video, and we intend to purchase another eight units.”
- managing director, Leko Novakovic.
Some new kit in the NCET toolbox, Lightware UBEX optical scaling extenders, were used to send the 4K UHD@60Hz 4:4:4 video content latency-free across the oval’s fibre network, with eight units used to get the signal to and from where it needed to be, creating an ad-hoc and completely scalable video matrix system.